We would like to start off with an amazing article entitled How We Used Video To Drive $44K From Our Unsubscribers. It has to do with video marketing and an extremely successful campaign.
The article is a perfect example of how videos can bring in and bring back customers. We talked earlier about how important videos can be for marketing, and this article goes on to show what videos can do beyond that. The concept for a “break-up” video has its own charm that really made the audience appreciate it and take a second glance at the company.
Of those that clicked and watched, 8.62% converted on the demo and became qualified leads. Those are numbers that lead to greater revenue. It’s a simple task that provides immediate results. Videos like this can make a big difference for a company if filmed correctly, and it’s safe to say that this video succeeded.