Are video marketing trends a large part of your 2022 marketing strategy? This year, there are a few trends in particular to keep in mind when planning your organization’s marketing plan. Whether you are creating videos for ads, social media updates, email campaigns, TikTok videos, or Instagram Reels, don’t forget about these three types of videos.
Internal Communication Videos
Remote working has become extremely common, and, for many, the new normal includes a work-from-home schedule. Assuring the proper communications when people are not working in the same office can be tricky. It is important to keep internal communications flowing and messaging relevant so everyone feels like they are up-to-date.
Internal communications can mean communicating internally with your employees. However, it can also entail keeping up with the transparency of internal news to clients, stakeholders, and customers alike.
So what types of content should go into internal communication videos? Core principles or the value props of an organization can make great video content. Finding people who are embodying company ideals and highlighting those ideals can be useful to morale. Doing so can simultaneously highlight pride in a company’s values – both internally and externally.
Company Milestone Videos
Company milestone videos are a wonderful way to showcase an organization’s growth. Milestones can include employee anniversaries, years in business, new product launches, company culture goals, acquisitions, and a plethora of other important times and dates.
These milestone videos can also be used both internally and externally showing history, growth, and company news to interested audiences. Taking people behind the scenes is a great way to add an extra layer to your video marketing content. This allows people to feel they are going on a journey with you and are not just stuck on the outside looking in.
Product & Service Breakdowns
Product or service breakdowns can be very helpful, but sometimes difficult to do in an interesting and effective way. Video is the answer to no longer creating boring breakdowns of products and services. Whether you are launching something brand new, or retouching upon something you have been offering for years, product videos can showcase features and specifics of your everyday offerings.
Product and service breakdown videos are great for both B2B and B2C organizations. They can be used externally (to teach customers and clients about products), as well as internally (think employee training or refreshers). It is important for employees to fully understand the company they work for. It is equally important for clients and customers to understand, in-depth, what they are paying for before making a decision. Videos are a great way to not only educate, but to help with sales and marketing efforts of a product or service company-wide.
To learn more about how Steady State Media can help you with your 2022 video marketing strategy contact us, or visit our video production page for more information.