If you are reading this article, more likely than not, you already know what marketing automation is and what it entails. However, as a quick recap, marketing automation uses a platform or software to automate marketing tasks and make marketers lives easier. Work such as social media posts, email marketing, and even ad campaigns can be scheduled in advance through the proper use of marketing automation tools.
Most marketing departments in the modern world are very digital focused. This means, streamlining workflows to keep up with the fast-paced marketing world is crucial. Here, we will talk about the benefits of outsourcing pieces or all your marketing automation, as well as why you may want to do so.
Why Outsource Marketing Automation?
Hubspot says it best. When it comes to marketing automation, in order “to make it work, you must understand all its components and nuances.” This means, outsourcing marketing automation may be necessary for overall marketing success.
Sometimes, when a company uses a new software or platform, it takes a lot of time to train employees on how to use the platform properly and efficiently. Oftentimes, this takes many hours of work to understand, making it harder to complete other necessary tasks that also take time and energy.
Bridge The Marketing Gap
Present-day, marketers are moving from company to company rapid-fire because of opportunities elsewhere. This movement in the marketing world is a consequence of more companies across the US and the world allowing remote work. Many marketing professionals do not want to return to an office full-time and are seeking jobs in which they can stay at home to work.
When filling open positions, companies need to assure the new hire is proficient in whatever software or system they currently use for marketing automation. The ability to outsource these tasks within marketing automation systems can be the difference between finding the perfect marketing candidate and finding someone who is okay, but knows how to use Marketo, for example.
Marketing Automation Platform Support
Speaking of Marketo, at Steady State Media, you can find support for a plethora of marketing automation systems. These platforms include Hootsuite, Salesforce, Hubspot, Pardot, Marketo, Constant Contact, and Klaviyo. Whether you need assistance with your social media strategy and implementation, to yearly campaigns or lead generation, we can assist your team and assure you are properly using your automation tools to reach your highest potential.
While implementing your 2022 digital marketing strategy, if you even for a moment think, “wow, I wish we utilized and understood – insert marketing automation platform here – more,” contact Steady State Media to do that. We are here to help you streamline your digital marketing!