It’s easy to see that, over the past year, the ways we capture video, utilize video production tools and techniques, and create content have looked quite different due to Covid-19. Employees were working full-time from home and bringing in a production company was out of the question. Additionally, switching content creation to a fully–virtual setting wasn’t easy for everyone, and many businesses had to find new ways to get their messages across.
It wasn’t long before companies came to us with questions regarding this process.
These questions included:
“How are we going to transition what we’ve been doing to a more virtual setting?”
“What can a company do to make this virtual transition easier when it comes to content creation?”
The answer is simple:
Learn how to capture content yourself. Don’t spend your budget on having a production company come out and film internal communications or quick marketing pieces that have a very short shelf-life if you don’t have to. Instead, use your budget wisely and allow a professional production team to edit your self-filmed content and create something even better in the end.
What is Disposable Content?
Disposable content, by definition, is a quick piece of content that does not have a long shelf life. This can be a quick message given to employers or a marketing campaign that includes a simple message.
In order to capture video of this kind, you can use a phone or another type of computer program to film. For instance, taking the time to figure out how to properly utilize video software, such as Zoom, can be highly productive for future projects.
The camera quality on phones has also improved a lot since the ’90s. Since cell phone camera quality is now better than some older cameras, there is no reason why disposable content can’t be filmed on your own time. After the rough draft is filmed, send it to a production company for polish.
The new style of remote production has had successes with people who could get on video and deliver a message. Take time to include who, what, when, where, and why. You have endless attempts to film a good message, so don’t just go with the first take.
How to Film Correctly When Remote
Be sure to check your lighting and consider the background. Keep lights at eye level, and always face your light source. Double check your audio connection so the audience can hear you clearly. Lighting and audio are extremely important things and can make or break a video.
This will take time and effort, it’s ok if it doesn’t go as planned your first time through. Mistakes will happen, but with time, your videos will improve (we promise!).
The only failure is when businesses choose not to adapt or even try, despite Covid leading us into a very remote and digital-focused era. This path has been a long time coming within the video world, Covid just sped it up a bit, since there was no other choice.
Capturing Video Differently
With time, we’ve evolved from a video production company to a marketing/strategy development and content creation company. This type of change doesn’t happen overnight, but with constant technological change, we’ve adapted to what works best when it comes to new ways one can capture video.
With in-person events being canceled left and right, we have been working to make the events take place virtually.
Recently, we spent days before a local university’s virtual commencement ceremony recording speakers. These are speakers who would have needed to speak live during the commencement if it weren’t for pre-planning and the taking time to record and edit their audio ahead of time.
This being said, there doesn’t have to be a 2-month planning period where we figure out in-person filming details. We can tell you how to film and when to film, making the process convenient for you.
As places begin to open back up and mandates are lifted, there are more possibilities for a hybrid model. This will allow us to equally combine virtual and in-person event details when planing hosting an event. While we are excited to see what the future brings us, it will always be important to take initiative and learn how to film yourself.
Have any questions about what we discussed? Contact Steady State Media for more information on how to evolve your videos.