We’ve been saying this for years (Seriously, look at the date stamp on this YouTube video), but if you’re serious about creating content on a regular basis as part of a well-rounded marketing plan, you should be well versed in all of the tools available to you and your team.
As far as video content goes, you shouldn’t be using a production company to film ALL of your videos. Now that we’re practicing social distancing for the foreseeable future, it’s imperative that you learn the best techniques for filming yourself. This starts with the right equipment. Take a look at this video and investigate what video equipment is right to get started creating your own content.