On top of gathering the physical assets, you must also have certain elements on hand that you can easily plug into the video which allows it to get turned around quickly.
The first thing that you’ll need is to have a logo animation for the beginning and/or end of the video, along with a title page. The title page serves as a way to let the view know what you’re talking about. The next thing you’ll need to create is a lower third identifier. This serves as a way to identify who is on camera, their title and sometimes a brief description of why they’re qualified to talk about said topic. This person is going to need to have/create a templated bullet point list, where you can change out the text to and call up those key highlights. These highlights reinforce the message of the video. Finally, you need to create an end graphic and animation which can serve as a call to action that can be easily edited and changed again, depending on the topic of the video.
Ideally, you’re going to want to have a B-roll library on hand. This B-roll library features generic shots of your office, product, employees working, etc. The advantage of having this library is that you can plug them into your video to cover a lot of topics and cut points. These photos can be used to cover up that talking hand, that jump cut and so on.
There are other alternatives to B-roll library shots. For example, you can use music tracks, that you should always keep on hand, to cover the jump. This will make the video more effective and a more polished piece.
Stay tuned for the next video in the series!
