Struggling with where to start for your organizations marketing campaign? We know exactly where to begin.
Listen to Pat and Kevin from Steady State Media discuss whether your campaign should drive your content or vice versa, and let us help you with which is best for YOU.
Content & Campaigns
When it comes to email marketing campaigns, should content lead the campaign, or should the campaign lead the content? As a digital marketing company, one of the services we offer is email marketing. Pat Sehn and Kevin Hospodar recently discussed the creation of these campaigns and where content comes into play.
Strategizing Content Creation
When considering the best strategies for companies in creating an email marketing campaign, the number one part to consider is content. If your company has a large amount of online video content, they have an equally large amount of content and information for the audience to consume.
Starting With A Content Archive
For an organization with a large amount of existing digital content, it is more important for them to ensure their existing content has been shared extensively, rather than creating net-new “email only” content. The energy that would be spent on creating a newsletter or forming written articles can be spent on brainstorming the best ways to use subject lines, photos, pull quotes, etcetera. Including this content you may already have through strategically crafted emails is a pathway to get people onto the site to then learn more.
Starting From Scratch
If you are a company that is building a campaign from the ground up, the opportunities extend far and wide. This is where you may begin to use email campaigns to begin to explain who you are and what you do to establish your brand from the get-go and create a strong basis to then proceed from. Through this you are able to automate your processes and market yourselves as a company.
For more information on email marketing, feedback on your systems, or even ideas about how it could be effective for your company, visit steadystatemedia.com.