Reusable Assets Are Crucial
To create a great marketing video, you must have certain, branded video elements on hand. These assets can be easily plugged into a marketing or brand video. This allows for a quicker post-production process and shorter turnaround time. We call these important elements reusable marketing assets.
Video Marketing Assets You Should Have
Title Page and Logo Animation
One of the first two reusable marketing assets that you’ll need is a logo animation for the beginning and end of marketing videos. You will also need with a standard, branded title page. Both assets are necessary for consistency. The title page serves as a way to let the view know what you’re talking about.
The next thing you’ll need to create is a lower-third identifier. This serves as a way to identify who is on camera, their title, and sometimes a brief description of why they’re qualified to talk about said topic.
In order keep this portion of videos consistent, you will need a templated, bullet-point list. This is where you can change out the text and call up key highlights within each video without making them look unbranded. These highlights reinforce the message of the video.
Finally, the last main marketing video asset that you need is an end graphic. This can simply be an animation that serves as a call-to-action. This reusable marketing asset can be easily edited and changed again, depending on the topic of the video.
B-Roll Clip Library
Ideally, you’re going to want to have a B-roll library on hand. This reusable marketing asset library of photos features generic shots of your office, product, employees working, and more. The advantage of having this library is that you can plug photos into your video in order to cover a lot of topics and cut points. For instance, the photo assets can be used to cover up the talking hand that wouldn’t calm down, or even that jump cut that bothers you in post-production.
There are other alternatives to B-roll library shots. For example, you can use music tracks to cover an unwanted jump.
Being sure to have most or all of these reusable marketing assets is so important for video production. Doing so will make your marketing videos more effective. Plus, the videos will look much more polished and professional overall.