If you found yourself typing “How should I send holiday eGreeting cards to clients in 2021?” you have come to the right place. The holidays are near and the time to begin holiday-card planning is now. The 5 Ws of sending holiday greeting cards to clients exists and it is an extremely helpful way to prepare businesses for the holiday season.
Whether you are sending out Thanksgiving cards to those in the US, or general, happy holiday greeting cards to clients in the US or elsewhere, it is prime time to plan. Here, we will walk you through the who, what, where, why, and hows of sending holiday greeting cards this season.
Who: Greeting Card Client List
Before you do anything, assure you have access to any and all client contact information that you may need. In order to send eGreeting cards, pertinent client information includes a client’s name and email address.
If you are not someone in your organization who has direct access to this information, create a spreadsheet. To gather all client contacts, feel free to ask your sales team to update the sheet with names and emails of the clients they work closely with on a regular basis. This way, every client and customer will receive a card.
Be sure to give a cutoff date of at least a week before sending the eGreeting card. This buffer is just in case someone from your sales team is out of office or is a bit late in responding.
What: Email Holiday eGreeting Cards
What exactly is considered a holiday eGreeting card? eGreeting cards are sent via email or published online, instead of being printed.
For the 2021 holiday season, eGreeting holiday cards are all the rage. The postal service is unfortunately still dealing with delivery delays, and email inboxes are not, so digital greeting cards makes the most sense.
When: Timeframe to Send Client Holiday Greeting Cards
If you are sending Thanksgiving holiday cards, a great time to send the card is the week of Thanksgiving, either Tuesday or Wednesday prior to the holiday. Most clients will be out of the office the day of and maybe even the day after, so you want to assure they receive the greeting before they go home for dinner.
If you are sending a happy holiday digital greeting card you can send this any time in December. Sending it out the second week of December is ideal, for most people are not in the office and receiving emails toward the end of the month.
Where: Begin With Messaging
Displaying proper etiquette when sending cards to clients is important. If you are unsure of what is appropriate when it comes to client holiday cards, check out the 5 holiday greeting card rules for businesses.
Additionally, when choosing a message for a client’s holiday eGreeting card, think about personalization and stick to the point. For tips on holiday greeting card messaging, check out Postable’s Business Holiday Card Message Guide. The guide provides tips on language for cards, including advice on keeping the holiday greetings from feeling too sales-ey.
Why: Clients Love Feeling Special
According to NogenTech, “the small act of kindness [sending holiday cards] can have a great impact on customer loyalty.” And we all know that client loyalty is extremely important to business.
In addition to customer loyalty, corporate greeting cards are a great way to connect with clients and build relationships. You can stay in touch with a client without pitching a sales deck, and also thank them for their support in your business.
Overall, holiday eCards are appreciated. They are a quick, thoughtful way to assure clients you are thinking of them during the holiday season. That alone is a very good reason to send them.
Personalize a Corporate or Client Holiday Card
You COULD go to one of those websites just like every other company tends to do. Plug in your logo and messaging, press a button and go. The problem with cookie-cutter cards tends to be repetition. Clients may receive the same holiday eGreeting from another company they work with, and that is a bit embarrassing.
The great news is that Steady State Media can create personalized, holiday eGreeting Cards (or holiday videos for your social media and YouTube channels) this holiday season! Holiday cards should be unique, and so should eGreeting cards. You can add in the messaging and logo of your choice, as well as help with the design idea for the overall look and feel of the video. Contact Steady State Media at firstname.lastname@example.org to get started with your 2021 holiday greeting card design plan today.