If you found yourself typing “How should I send holiday eGreeting cards to clients in 2021?” you have come to the right place. The holidays are near and the time to begin holiday-card planning is now. The 5 Ws of sending holiday greeting cards to clients exists and it is an extremely helpful way to…
In the latest video podcast brought to you by Steady State Media, Pat and Kevin offer tips on finding and choosing the proper location for filming. When it comes to filming great video content, focusing on both audio and visuals within a location is extremely important. Audio Environment Quick Tips for Filming Be sure to…
It’s a common misconception that all video content must be long, professionally filmed, and created for a huge campaign. While it’s good to have some video content that meets those standards, we also believe that, as an organization that is active on social media, it is important to have “snackable” or “digestible” video content as…
Who knows what to wear on camera? Whether you are filming a commercial, a promo video, a docu-series, or a simple vlog, the wardrobe, and accessories, you choose to wear on camera are important. Sometimes what you are wearing can be more distracting than your message, which skews the point of the video. Your wardrobe…
Two very common questions asked by clients who want to prepare for a video shoot include “What should I wear?” and “What do I do about makeup?”. Before showing up for a video shoot, or even before setting up your ring light to self-film, there are a few things to keep in mind. Even if…
Standalone webinars as we know them are, in our opinion, dead. Harsh, we know, but things are pointing in the virtual-event-platform direction more and more every day. The days of hosting one-off, standalone webinars are over. Two years ago, a webinar would have most-likely been hosted on Zoom. Once the Zoom webinar was over, interaction…
It’s easy to see that, over the past year, the ways we capture video, utilize video production tools and techniques, and create content have looked quite different due to Covid-19. Employees were working full-time from home and bringing in a production company was out of the question. Additionally, switching content creation to a fully–virtual setting wasn’t easy for everyone, and many…
The norm of hosting hybrid events is close to becoming popular. The hybrid event is an addition to entirely virtual events as the world opens back up to gatherings. We know that virtual events have taken the cake in 2020 and 2021. With this in mind, they are seemingly here to stay and not going…
When it comes to social media marketing, there are some things you should be familiar with as a marketing professional. This is especially true when it comes to choosing to use paid versus organic social media content for a business or organization. Let’s face it. If content is to be heavily seen, it needs to…
Record professional-looking self-filmed videos on your own, without being a videographer. Here’s how. We are on year two of social distancing and the growing popularity of marketing videos (and videos in general…thanks, Tik Tok and Instagram Reels!). The overall importance of video within business marketing is increasing along with other visually centered marketing tactics. It is…